Spotify turns up the volume with new app platform
Spotify is opening up its service to developers to create free applications inside its desktop app that build off its fast-growing streaming music platform. The company, which already provides a limited application programming interface (API) to developers, is now enabling robust integration of apps inside its desktop client, allowing developers to tap into Spotifys 15 million songs and its growing user base. The goal is to create a lively ecosystem that helps draw more users into Spotifys world and helps them discover and share more music. Founder Daniel Ek said Spotify is trying to fill a void on the web, which has a lot of sites and applications dedicated to music but often have little music content. By opening up Spotify as a platform, Ek is hoping to unleash a lot of innovation that can help kick music consumption into high gear, turning music into something as ubiquitous as water. Todays integration keeps Spotify simple and beautiful but later on social and fun. One way to think...