sir YB1: The no-frills phone that costs 37,000
Add to My Stories No Google, no GPS, no camera... so why such a huge price tag for the sir YB1? sir is a phone, pure and simple. Not only does it not have an internet connection, it doesn't have a camera either. Huge price tag? Yep, watchmakers are involved - the screen is cut from sapphire glass, as found in posh timepieces Rich people don't need iPhones - they've got staff to manage their calendars, send emails and 'like' other aristocrats' Facebook posts. They tend to buy phones that do less than most - hence the sir which, despite its stern Scandinavian design and horrifying price tag, does barely anything at all. This is a phone to be seen with - not to be stuck on a desert island with. The sir - named after the Norse gods - is, according to the company's CEO, 'an anti-smartphone'. It doesn't do anything so plebeian as email or Angry Birds - it just does clear voice calls and text messages. But unlike rivals (ie, nouveau-riche favourite Vert