The Mobile Tsunami is Near: Blame Netflix and Apple
Think mobile data demand is big today, with 94 million smartphone shipped this year and 5 billion mobile subscribers? Well, Cisco ( s csco) says its going to get a lot bigger by 2015, with worldwide mobile data traffic set to increase 26-fold between 2010 and 2015, reaching 6.3 exabytes per month. Thats 75 exabytes annually by 2015 [MIGHT WANT TO THROW IN AND/OR LINK TO A DEFINITION OF EXABYTE]. Last year, I called it the mobilpocalypse , but this year, Im going to say its a looming tsunami, driven by everyones favorite bandwidth hog, web video, and the proliferation of mobile devices. In short, we can blame this wave on Netflix on the iPad. Cisco anticipates that in 2015, the average mobile user will consume 1,118 megabytes of traffic per month. For perspective, today the average mobile connection generates 65 megabytes of traffic per month, equivalent to about 15 MP3 music files. While the average growth is impressive, those megabytes will be spread across a wider number of devices,