Yelp gets serious with IPO-savvy CFO

Yelp, the San Francisco-based local reviews site, has hired Rob Krolik to serve as its chief financial officer.

Kroliks resume includes time as the CFO of Shopping.com where he led the company through its initial public offering and subsequent sale to eBay.

Yelp CEO and c0-founder Jeremy Stoppelman said Kroliks public market savvy was particularly key in bringing him on board. Robs demonstrated track record as a successful public company CFO and hands on business experience made him the perfect candidate to step into this important role on our management team, Stoppelman is quoted as saying in a press release issued Thursday.

Bringing on a CFO with IPO experience is typically one of the things a company does in the run-up to its own public offering. The 7-year-old Yelp has made no secret of its plans to go public at some point. Now that the tech industry is in the midst of a hot summer for public market debuts, Yelp may be finally getting serious about its exit strategy.

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