Facebook: Benchmarking F-Commerce

One of my recent obsessions is social commerce, the idea of shared shopping experiences online. On a global basis, Facebook has been leading the charge with socializing commerce in stores (check-ins at retailers) and online (using Facebook connect to link people in their activities across various sites.)

One of the most interesting permutations, however, is when the commercial experience takes place entirely within a social network. There are a few companies specializing in this domain, a selection of which we have pulled together for this draft benchmarking.

Anyone used these platforms? Any important platforms left off?


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