Finally! HBO Go will be available pretty much everywhere

What a difference a weekend makes. Almost two years after HBO launched its on-demand streaming service HBO Go, the premium cable network has finally gotten the last two major holdouts to agree to offer it to their subscribers. On Friday, Time Warner Cable announced that HBO Go would be available to its subscribers in the next month. And on Monday morning, Cablevision finally capitulated as well, saying that the service would be available to its subscribers in the coming months.

With Time Warner Cable and Cablevision on board, HBO Go is now available on all the major cable and IPTV operators, fulfilling the networks quest to offer unfettered access to its content. HBO co-president Eric Kessler wrote in a statement that the service will soon be available to 98 percent of the networks subscribers. In that respect, HBO is leading the cable industry in adopting what I like to call the ubiquity imperative the need to let viewers watch your content whenever, wherever and on whatever device theyre trying to access it from.

HBO Go makes movies in the pay TV window available for streaming, as well as every episode of every original series the network has produced. Altogether, thats more than 1,400 titles, and basically anything that any HBO fan would ever want to watch. Even better, all its movies and TV shows can be accessed from PCs, mobile devices and tablets, Roku streaming set-t! op boxes and soon will also be on Microsofts Xbox Live service.

Frankly, Im a big fan of the HBO Go service and of the networks emphasis on ubiquity and hope that other networks like Showtime and Starz soon follow suit with their own TV Everywhere services. The more content thats available everywhere, the more value those networks will provide to their subscribers.

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