Hey devs, heres how you boost mobile ad clicks

Inneractive published an infographic on Thursday illustrating various mobile ad click-through rates (CTR) for smartphones and tablets. The data covers multiple mobile platforms and shows the opportunity for developers on larger-screened devices such as tablets. The CTR boost ranges from 1.4 to nearly 5 times greater across all mobile operating systems.

Theres no reason provided as to why this is, but my guess is that more usable space allows for a wider range of advertising spots, sizes and approaches on tablets as opposed to the limited real estate of a standard banner-type ad on a small display. It doesnt hurt that tablets are often better for media consumption, an area where consumers are traditionally used to seeing ads.

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